Communication power secrets revealed


Becca Keating

In 2013, Becca Keating asked me to edit content for a book she was writing, “The Secrets of Powerful Communication, Confronting the Bully Within.” I agreed and also offered my photography and graphic design skills.  Writing contributors, Wayne Hunt and Brelyn Frelot provided additional insights from law enforcement and teaching perspectives.

Following our photo shoot at the Miller Ranch in Agua Dulce, California, Becca selected one of my photos for the color cover (above).  After working several designs, we tried various layouts arriving at the final cover graphic, a non-trivial event requiring several dozen iterations. This included finding the right text font that would be strong enough to stand out against the medium, sky-blue color of the cover photo. I completed my edit for the 155-page book content which Becca had proofread for the final.

Aubrey Siebert and Becca Keating, from the book, "The Secrets of Powerful Communication."
Aubrey Siebert and Becca Keating, from the book, “The Secrets of Powerful Communication.”

Afterwards, I shot  the B&W interior photos in my then primitive photography studio. I suggested Los Angeles Writer/Producer/Actress Aubrey Siebert to model the convincing facial expressions and body language poses in the B&W photos, and Aubrey famously provided powerful imagery and some fun. As it turned out, the photo studio session helped catalyze the idea for the Design Studio Marketplace website.

The whole project took about six months, not including Becca’s writing time. Now she gets speaking and book signing engagements. Pretty smart!

From Becca’s bio:

“Early on in high school and college, Becca Keating learned the importance of connecting and communicating with people. Having dealt with bullies in the business, the political and community arena, Becca brings a fresh perspective that offers hope to every reader of her book.”

Client Becca Keating lives and works in the southern California area  An established businesswoman,  she is also a consultant, public speaker, and frequent radio talk show guest. For inquiries, or just to learn more about Becca, catch her on Facebook or her website at beccakeating.net.

Design Studio Launch: Richard Pawlak, Artist


Richard Pawlak
Richard Pawlak

July 2012, Richard Pawlak commissioned me to create a website for his artwork.  At its completion, RichardPawlak.com has a growing portfolio of 80 paintings, represented with as many thumbnails and other supporting imagery requiring post-production work. The site is completely hand-coded using Dreamweaver CS4 and a few other tools. I wanted it to look clean and uncluttered in a simple design, with ample use of white space and other graphic design concepts. Richard now uses Facebook to help bring awareness to his fine art and his commercial work.

Thumbtack: a new way to hire local services


I stumbled onto a pretty cool website today. Thumbtack can broaden your exposure as a business. Thumbtack is a national service that can help people connect their service to each other in their own communities, a great asset for small business.

Thumbtack services seem well categorized. For example, under General Contracting services there are some 37 sub-categories. Other main categories include Interior, Exterior, Lawn and Garden services for home, and even Wellness services. Thumbtack also supports teachers with Lessons — Academic, Recreational, and Occupational. Moreover, if you’re a small businessperson looking for an employee, you can post the job opportunity on Thumbtack. Other national Job boards will even pick up the post and display the opportunity. Worth checking it out.

Thumbtack has been featured in the New York Times, The Atlantic, Fortune, Esquire, Tech Crunch, and CNN.

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