Referred by a mutual friend, WPG co-owner, Jim Blazer, commissioned me in November 2013 to help come up with a new design for this successful financial firm. The previous design had a dated look and some dynamic elements were broken. The contract was signed in January and the site published September 2014, a complete redesign comprising animation, a blog, and a weekly newsletter.
Featured under the Insights menu, WPG’s “Weekly Market Commentary” is a weekly financial accounting of what is happening in the world of finance. WPG has agreed to an ongoing maintenance contract that includes Commentary publishing production and Events on an as needed basis.
Following our photo shoot at the Miller Ranch in Agua Dulce, California, Becca selected one of my photos for the color cover (above). After working several designs, we tried various layouts arriving at the final cover graphic, a non-trivial event requiring several dozen iterations. This included finding the right text font that would be strong enough to stand out against the medium, sky-blue color of the cover photo. I completed my edit for the 155-page book content which Becca had proofread for the final.
Afterwards, I shot the B&W interior photos in my then primitive photography studio. I suggested Los Angeles Writer/Producer/Actress Aubrey Siebert to model the convincing facial expressions and body language poses in the B&W photos, and Aubrey famously provided powerful imagery and some fun. As it turned out, the photo studio session helped catalyze the idea for the Design Studio Marketplace website.
The whole project took about six months, not including Becca’s writing time. Now she gets speaking and book signing engagements. Pretty smart!
From Becca’s bio:
“Early on in high school and college, Becca Keating learned the importance of connecting and communicating with people. Having dealt with bullies in the business, the political and community arena, Becca brings a fresh perspective that offers hope to every reader of her book.”
Client Becca Keating lives and works in the southern California area An established businesswoman, she is also a consultant, public speaker, and frequent radio talk show guest. For inquiries, or just to learn more about Becca, catch her on Facebook or her website at beccakeating.net.