Tag Archives: graphic design

Design by Jojo


Jojo Leviste headshot
Jojo Leviste

Designer, Joven “Jojo” Leviste, has the skill, aptitude, and experience needed to excel in today’s industrial design world. A Bachelor in Science graduate with honors from the Art Institute, N. Hollywood, Jojo received certification as a graphic designer from the Simi Valley Adult School. Prior to that, he was degreed in interior design by the Philippine School of Interior Design.

kiosk-before-after
Kiosk. Before/After

Jojo’s education and his experience show in his work, used here in the Los Angeles area in conceptual designs for new industrial applications at Reeve Store Equipment Co.  Typically, these begin as renderings that eventually become  products produced by his company, such as an intricate kiosk.

Portable Microwave Appliance
Portable Microwave Appliance

A recent sketch has ended up as a portable microwave and drink dispenser. Jojo often uses hand-drawn sketches to develop his ideas. Once he has approval of his sketches, he uses 3D computer-aided design/computer-aided manufacturing (CAD/CAM) software,  Autodesk Inventor, to flesh out and finalize his artwork.

“Autodesk Inventor uses internal hyperlinks embedded into assembly, drawing, and presentation files in order to ensure proper updating of files as the modeling and subassemblies change. This is similar to object linking and embedding (OLE) in that when the referenced file changes, the corresponding document updates accordingly” (cadalyst.com/IMAGINiT Technologies).

Interview

Artimusi. How would you describe the artwork you do?
Jojo. Unlike fine art of painting or art in music, the product of my work is not a derivative of my own personal interpretation. It is an artwork that is being conceptualized through a design process originated from an information provided by a client.

Artimusi. What tools do you use in your art from concept to finish?
Jojo. It would start from different sketches and finalize a concept using 3D model software.

Artimusi. What are your best art subjects: people, objects, or both?
Jojo. Mostly it is an object being used for Visual merchandising purposes.

Artimusi. Who or what helped you the most to get to this point in your career?
Jojo. It is my affection towards design and its engineering process.

Artimusi. Where do you to do your artwork?
Jojo. I am employed and has been employed by several companies

Artimusi. Do you render your artwork at home as well as your workplace?

Jojo on bass guitar
Jojo on bass guitar

Jojo. Yes, the technology we have now allows me to do this.

Artimusi. Do you sell your artwork on the side?
Jojo. No. As an employee everything I do in behalf of the company is its property.

Jojo Leviste
Jojo with acoustic guitar

Artimusi. Are you also a musician? If so, what is your chief instrument(s)?
Jojo. Yes I would like to say so. Besides singing in the choir I also play acoustic guitar and electric bass.

Artimusi. What are your future, long-term plans?
Jojo. It has been my aspiration to have my own company and I hope that someday God would grant me that desire for His glory.

Gigi and Jojo

Jojo is married to Gigi. Together they have two sons and live in Santa Clarita, California.

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Wealth Planning Group signs contract


Wealth Planning Group
Wealth Planning Group

Referred by a mutual friend, WPG co-owner, Jim Blazer, commissioned me in November 2013 to help come up with a new design for this successful financial firm. The previous design had a dated look and some dynamic elements were broken. The contract was signed in January and the site published September 2014, a complete redesign comprising animation, a blog, and a weekly newsletter.

Featured under the Insights menu, WPG’s “Weekly Market Commentary” is a weekly financial accounting of what is happening in the world of finance.  WPG has agreed to an ongoing maintenance contract that includes Commentary publishing production and Events on an as needed basis.

Communication power secrets revealed


Becca Keating

In 2013, Becca Keating asked me to edit content for a book she was writing, “The Secrets of Powerful Communication, Confronting the Bully Within.” I agreed and also offered my photography and graphic design skills.  Writing contributors, Wayne Hunt and Brelyn Frelot provided additional insights from law enforcement and teaching perspectives.

Following our photo shoot at the Miller Ranch in Agua Dulce, California, Becca selected one of my photos for the color cover (above).  After working several designs, we tried various layouts arriving at the final cover graphic, a non-trivial event requiring several dozen iterations. This included finding the right text font that would be strong enough to stand out against the medium, sky-blue color of the cover photo. I completed my edit for the 155-page book content which Becca had proofread for the final.

Aubrey Siebert and Becca Keating, from the book, "The Secrets of Powerful Communication."
Aubrey Siebert and Becca Keating, from the book, “The Secrets of Powerful Communication.”

Afterwards, I shot  the B&W interior photos in my then primitive photography studio. I suggested Los Angeles Writer/Producer/Actress Aubrey Siebert to model the convincing facial expressions and body language poses in the B&W photos, and Aubrey famously provided powerful imagery and some fun. As it turned out, the photo studio session helped catalyze the idea for the Design Studio Marketplace website.

The whole project took about six months, not including Becca’s writing time. Now she gets speaking and book signing engagements. Pretty smart!

From Becca’s bio:

“Early on in high school and college, Becca Keating learned the importance of connecting and communicating with people. Having dealt with bullies in the business, the political and community arena, Becca brings a fresh perspective that offers hope to every reader of her book.”

Client Becca Keating lives and works in the southern California area  An established businesswoman,  she is also a consultant, public speaker, and frequent radio talk show guest. For inquiries, or just to learn more about Becca, catch her on Facebook or her website at beccakeating.net.