Category Archives: Marketing

Articles about marketing

Thumbtack: a new way to hire local services

I stumbled onto a pretty cool website today. Thumbtack can broaden your exposure as a business. Thumbtack is a national service that can help people connect their service to each other in their own communities, a great asset for small business.

Thumbtack services seem well categorized. For example, under General Contracting services there are some 37 sub-categories. Other main categories include Interior, Exterior, Lawn and Garden services for home, and even Wellness services. Thumbtack also supports teachers with Lessons — Academic, Recreational, and Occupational. Moreover, if you’re a small businessperson looking for an employee, you can post the job opportunity on Thumbtack. Other national Job boards will even pick up the post and display the opportunity. Worth checking it out.

Thumbtack has been featured in the New York Times, The Atlantic, Fortune, Esquire, Tech Crunch, and CNN.

Marketing notes

Some notes from the Marketing Breakout Sessions January 22, 2014 at College of the Canyons University Center:

  1. Know your audience.
  2. Keep your branding the same.
  3. 2 Words, 2 Seconds, 2 Day: the ‘222’ rule, mainly for email. “Got milk?”
  4. Ask questions in the Subject line
  5. Maintain a qualified list of recipients. Be consistent.
  6. If you have email/Facebook, use it at least monthly.
  7. Connect with people on their terms. If they don’t have email, go ’80’s on them with Thank You notes, pending events. For elderly, get close relative’s email.
  8. 80/20 rule. 80% of the email has to be about them.

Typical spokes on a website wheel:

  1. Blog
  2. Social media
  3. Paid social media
  4. Email (most important)
  5. PR/Articles/Print media
  6. Niche Sites

Sample spokes pointing to hub center:


“If there are no responses, you’re not a failure. It just didn’t work.”


“Marketing is about eliciting a physical and measurable response.”

  • One article a week. Cite your source.
  • The more content, the better.
  • Videos are so important. They should be raw, not polished.
  • Use G+
  • Cool free screen capture tool: Jing
  • Video on phone
  • Constant Content Plugin
  • Testimony plugin
  • FAQs are great for SEO
  • Customization if possible