All posts by C. A. Weaver

Christopher Allan Weaver lives in Southern California. He is a technical editor by profession, and holds an A.S. degree in technical writing from North Shore Community College, Beverly, MA, and a B.A. degree in Organizational Management from the Master's University. Christopher is a former staff editor with California Institute of Technology onsite at NASA's Jet Propulsion Laboratory, Pasadena, CA, working as both employee and contractor for about 18 years. Currently, he is a website designer, administrator, and blogger for several California websites. Overall, Christopher has over 30 years of editing, documentation, photography and graphic design skills.

Marketing notes


Some notes from the Marketing Breakout Sessions January 22, 2014 at College of the Canyons University Center:

  1. Know your audience.
  2. Keep your branding the same.
  3. 2 Words, 2 Seconds, 2 Day: the ‘222’ rule, mainly for email. “Got milk?”
  4. Ask questions in the Subject line
  5. Maintain a qualified list of recipients. Be consistent.
  6. If you have email/Facebook, use it at least monthly.
  7. Connect with people on their terms. If they don’t have email, go ’80’s on them with Thank You notes, pending events. For elderly, get close relative’s email.
  8. 80/20 rule. 80% of the email has to be about them.

Typical spokes on a website wheel:

  1. Blog
  2. Social media
  3. Paid social media
  4. Email (most important)
  5. PR/Articles/Print media
  6. Niche Sites

Sample spokes pointing to hub center:

Presentation1

“If there are no responses, you’re not a failure. It just didn’t work.”

Huh?

“Marketing is about eliciting a physical and measurable response.”

  • One article a week. Cite your source.
  • The more content, the better.
  • Videos are so important. They should be raw, not polished.
  • Use G+
  • Cool free screen capture tool: Jing
  • Video on phone
  • Constant Content Plugin
  • Testimony plugin
  • FAQs are great for SEO
  • Customization if possible

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Small business


I met with the Assistant Director of the Small Business Development Center (SBDC) at the College of the Canyons (COC) University Center today. COC is a really good educational spot for this city and co-sponsors the SBDC with the state. We spent a little over an hour discussing possibilities and plan to meet next week.

Later I strolled through the Valencia Town Center’s ‘Westfield’ Mall. I noticed that most stores was geared for young people, mostly clothing, jewelry — bling — babies, kiddies, teenagers, young adults. While viable, my overall impression is that it lacked substance, but it was also a weekday, so there weren’t many people buzzing the stores and thus it was hard to gauge traffic. There were some notable closures — businesses that pulled out. The art gallery was gone, replaced with an arcade.  Regardless, Santa Clarita is doing better than many other cities in California, just wish the political situation was different.

Design Challenge


Today I’ll attempt to incorporate some elements to make a third design idea for a famous recording artist.

Speaking with the musician’s secretary, I floated the use of WordPress to upgrade everything to a content management system so other people can upgrade information without the need for special software. She seemed OK with the idea conceptually and will make inquiries about the current FTP hosting company about whether they support WordPress or not. We’ll see.